This year's program is focused on California specific mobility topics. The conference program will include keynote, 10 presentations, ideas roundtable, and virtual happy hour (with swag box). 

CPPA Member Scholarship Program assists in furthering a member's education and/or fund a training course. Scholarships are strictly for educational purposes. If you can not afford the conference but would like to attend please fill out the scholarship form on our website

Sessions will be recorded

Schedule of Events

2:00 PM -
2:10 PM
Presidents Welcome
Virtual
CPPA President Tony Lucas will provide welcome remarks for CPPA's very first virtual conference.
2:10 PM -
2:50 PM
Keynote Speaker
Shannon Bahrke will deliver a rousing keynote speech about being your best, even in the face of adversity. Mrs. Barhke will tie her Olympic past into current times and motivate you to win gold in the office.  

Sponsored by IPS
Shannon Bahrke was born and raised in Lake Tahoe, CA and moved to Salt Lake City, UT in 1998 to pursue her dreams of earning a spot on the U.S. Ski Team and ultimately competing for the USA at the Winter Olympic Games. She made the U.S. Ski Team that very same year and continued on the path of success for the next twelve years. She competed on 6 World Championship Teams, 3 Olympic Teams, brought home 2 Olympic Medals, 7 World Cup wins, 1 Overall World Cup Title, and 6 National Titles. Since her retirement in 2010 she and her husband, Matt, opened their first company, Silver Bean Coffee, which they sold in 2013. She wrote a children’s book titled “Mommy, Why Is Your Hair Pink?” and launched a leadership development team building company called Team Empower Hour. She was also named a 2019 Utah Business Forty Under 40 award winner! She continues to keep her plate full by integrating Team Empower Hour into a multitude of businesses, delivering inspirational keynotes nationally, working as a Ski Champion for Deer Valley, and raising a 7-year-old little girl named Zoe and a 2-year-old boy named Tucker.
3:00 PM -
4:45 PM
When the Old Script Doesn’t Work: Customer Experience and the NEXT Normal
As our organizations adjust to the ongoing challenges of a global pandemic, so too must our approach to customers and our changing relationship with them. Service delivery has been significantly affected as we respond to the multitude of changes in how we conduct business. Consider this: In the scramble to respond, has your organization invested time and attention to retooling your team’s attitudes and understanding of the customer experience? Are we as empathetic as we might be? As a team, are we recognizing the ongoing shift in what we do and how we do it?

There’s a long road ahead of us, but it doesn’t have to be daunting. This session will focus on actions and attitudes intended to better align our approach with the needs of the customer and to encourage our teams to better anticipate the change continuum in our services. 1 CAPP point.
Title:Senior Training and Development Specialist
Organization:International Parking and Mobility Institute (IPMI)
Cindy Campbell is the Senior Training and Development Specialist for the International Parking and Mobility Institute (IPMI). With over 35 years of experience in law enforcement, parking, and transportation services, she brings comprehensive industry knowledge and professional experience to the IPMI training program. She is a past chair of the Board for IPMI. She is credited as one of the founders of the IPMI initiative created to advance professions within the parking and mobility sectors through education and increased awareness. Prior to joining the staff at IPMI, she served as the Associate Director for University Police at California Polytechnic State University. She is now dedicated to providing staff training, motivation, and skill enhancement through IPMI’s onsite and online training programs.
6:00 PM -
7:00 PM
Happy Hour: Covid War Stories
Join CPPA for "Covid war stories" happy hour. Network with parking peers, cheers to each other's recent successes in the face of ever-changing times and share your outrageous stories. Swag boxes will be delivered with goodies for your enjoyment at this virtual party!  

Sponsored by Passport
2:00 PM -
2:50 PM
My First Year in Charge—Now What?
This interactive, side-by-side presentation will explore the contrasting experiences of two parking managers in popular tourist communities. Hear from Tony Valadez, hired as the City of Napa’s first-ever Parking Programs Manager, and Cristie Steffy, the City of Monterey’s Parking Superintendent, as each learned to navigate the hurdles of managing a municipal parking program for the first time. Learn how Mr. Valadez approached management decisions as he considered budget constraints, LPR and mobile payment services, and pilot programs, in order to push full-steam ahead with strategic investments in enforcement resources and technology. Cristie will share her experiences about leading change, planning ahead, facing hurdles, and pushing forward despite personal and legacy challenges. This session will delve into contrasting perspectives from two unique parking programs to highlight the strategies, struggles, and successes that come with working to build an effective parking program.
Title:Parking Programs Manager
Organization:City of Napa
Tony Valadez started his parking career in the theme park and special events space at Anaheim. There he worked Parking Logistics for Disneyland and as a Parking Manager for the Anaheim Convention Center. He later got the opportunity to be the City of Napa’s first ever Parking Programs Manager. He currently works in Napa, developing a long term parking plan with the goal of creating a sustainable Parking Program.
3:00 PM -
3:50 PM
Learning to Play “Fare”
Let’s face it, parking is not always a fair game. Permit rates, performance-based pricing, bundled parking, residential permit programs, vehicle habitation policies, and adjudication processes often favor certain segments of the population—yet, it doesn’t have to be this way. In this upfront conversation, we examine how to design a parking program that both maximizes opportunities for the less fortunate and achieves desired performance standards. The questions of affordability, access, and fair use take centerstage as we explore parking management strategies from the equity lens, using examples in key California cities to redefine social and economic responsibility in the world of parking. Learn what it will take for everybody to pay their fair share of the road.
Title:Principal Consultant
Organization:Dixon Resources Unlimited
Julie Dixon is a prolific speaker at parking industry events, having presented at the World Parking Symposium, PIE, PIPTA, IPMI, NPA, TPTA, FPA, CPPA, MPA, ITS CA, ACT, and SWPTA. She will be joined by her colleague, Emily Kwatinetz. Emily co-presented with Julie at the 2019 CPPA Conference.
Title:Senior Associate Consultant
Organization:Dixon Resources Unlimited
Emily Kwatinetz is a Senior Associate Consultant who specializes in developing municipal parking strategies for clients across North America. She graduated cum laude from UC San Diego with a B.A. in Urban Studies and Planning. In 2018, she received the NPA “40 Under 40” recognition for her achievements and positive contributions to the parking industry.
4:00 PM -
4:50 PM
Ideas Round Table
Users bring your ideas! Discuss all your wish list items and bounce ideas off eachother. Vendors may sign up (extra fee) to listen in.
2:00 PM -
2:50 PM
Leadership 201 Additional Steps to Developing Your Leadership
In 2019, Perry focused on three easy steps to start developing your leadership skills. In Leadership 201, he will review Stephen Covey's "Seven Habits of Highly Effective People" and provide insight on how these habits provide specific foundational skills for take your leadership to the next step!
Title:Executive Director
Organization:University of California at Davis
Dr. Eggleston has over 24 years' experience developing, refining, and directing mobility programs as an officer, supervisor, manager, director, consultant, and now as an Executive Director at the University of California at Davis. In his career, Perry has served organizations in California, Kentucky, New Jersey, Arizona, and Texas, and he is an active member of IPMI and CPPA. He has a doctorate and master's degree in Public Administration and a bachelor’s degree in Criminal Justice. His research interests include municipal and university parking policy, fair and adequate accessible parking, and leadership skills for the mobility industry.
Title:Manager
Organization:UC Davis
Ramon Zavala holds a BA in Criminology from UC Irvine, where he began his work in Transportation Demand Management. After seven years with UCI's Transportation department, Ramon transferred to UC Davis' Transportation Services, managing the TDM program, transit relations, and overseeing the overseeing Bicycle Program.
3:00 PM -
3:50 PM
"NEW" Hearing Officer Training preview
One hour preview of the new and improved Hearing Officer Training Course.
4:00 PM -
4:50 PM
The Customer Service Approach to Parking Management
The City of Paso Robles is an increasingly popular tourist destination with a vibrant downtown. In 2018, the City didn’t have a single time limit or parking meter, the parking municipal codes hadn’t been updated since the 1950’s, and the community’s perception of parking challenges was varied. This session will describe the City’s innovative approach to overcoming long-entrenched parking challenges and walk through the creative, hands-on, and even aggressive strategies that enabled the City’s warp-speed transformation. Hear firsthand from the Police Department, City Manager, Parking Ambassador, and other key City staff about Paso Robles’s transformation over the past two years, the array of parking technologies that have been introduced, and how the City incorporated customer service and outreach as a key element of the revitalized program.
Title:Parking Ambassador for the police department
Organization:City of Paso Robles
Donna King was born in San Jose, CA and moved to Paso Robles in 1996. She holds a bachelor’s degree in Business Administration from Columbia College. She was hired by Paso Robles Police Department as a police dispatcher in 2008. She has worked several assignments since starting her career with PRPD and is currently the Parking Ambassador for the police department. As the Parking Ambassador, she has successfully worked to launch a parking management plan in Downtown Paso Robles. She has won the 2019 CPPA Wayne Dalton Award.
2:00 PM -
4:50 PM
DMV Training
The goal of this class is to develop a routine method of deciphering basic DMV information related vehicle registration records, temporary operating permits, and disabled parking enforcement.  Upon completion of this class, participants will be able to determine the vehicle’s registered and/or legal owner’s name(s) and address of record, the expiration date, and pending record status messages.  Participants will have the opportunity to apply the step-by-step approach in various exercises that will be reviewed and discussed as a group. 
Title:Liaison Officer
Organization:Department of Motor Vehicles
Melissa Luna-Huerta worked for the Department of Motor Vehicles since 2005.  She is currently a Liaison Officer with the Justice and Government (JAG) Liaison Branch.  Her responsibilities include providing support to external and internal customers as well as providing training for law enforcement, courts, and parking and toll agencies on interpreting vehicle registration and driver license records and informing agencies of any changes to the California Vehicle Code.  Prior to joining JAG in 2011, she was a Hearing Officer with the Driver Safety Branch. 
2:00 PM -
2:50 PM
Becoming the Amazon of Transportation 2.0: @ Stanford Transportation, the evolution continues
We will discuss how the transition of parking at Stanford to a virtual program has gone to date. We will discuss the improvements made to customer service, enforcement, data collection and analysis, cost, savings, etc.

What is it like to no longer have an on campus retail counter or customer service presence on campus?
What technologies were needed to allow all customer interfacing by phone, web and email only? Did we have to make exceptions and if so why and how were those exceptions allowed and accommodated?
What was the community response and how positive or negative was the reaction to the move to virtual permits?
How has the department's staff handled the change and are there any lessons to be learned?

You will also learn what is next now that Sanford had gone virtual. Directed enforcement, real-time utilization data, daily ride-matching parking, TDM integration software, daily parking charges and more. We will reveal how moving to virtual permits allows for these innovations.
We will also go over some of the challenges faced with our bi-annual cordon counts as a result of moving to License Plate Recognition (LPR) and virtual permits. But we will also reveal the future improvements being planned to how Stanford conducts its trip counts.

Sponsored by: Route1 Inc.
Title:Transportation Policy Manager
Organization:Stanford University

Jessica Alba, TDM-CP, joined Stanford University as an internal and external liaison on transportation policy matters in 2017. Prior to Stanford, she was a planner and principal at Nelson\Nygaard Consulting Associates and Trivector Traffic, two thought leaders on transportation solutions that put people first. While leading various sustainable transportation planning efforts throughout North America, she was also Nelson\Nygaard’s Director of Staff Development. As Stanford’s Transportation Policy Manager, Jessica represents and supports the organization on local, regional, state, and federal transportation policy matters.

Title:Executive Director
Organization:Stanford Transportation
Brian Shaw is the Executive Director of Stanford Transportation at Stanford University. He has spent his nearly 25-year career fostering commuter travel choices and innovations in parking management. Brian has worked primarily in higher education at some of the leading research institutions across the United States including Emory, the University of Chicago, University of Pennsylvania before coming to Stanford. Under his leadership, Stanford has been able keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.

Brian has served on the board of International Parking and Mobility Institute (IPMI) since 2014, co-chairing IPI’s Sustainability Committee, while serving on the Education Development Committee. He has developed a Transportation Demand Management course series for IPMI and the Green Building Council to help educate non-practitioners. Brian also contributed to IPMI’s A Guide to Parking, the first parking industry textbook, and IPMI’s “Introduction to Parking” web course.

Brian is a Certified Administrator of Public Parking (CAPP) with IPMI. He is a frequent contributor to Parking & Mobility, IPMI’s monthly magazine as well as the IPMI Blog. Brian has presented at IPMI, CPPA, PIPTA, ACT, NACUBO and was featured on The Parking Podcast in October 2019.
3:00 PM -
3:50 PM
Five Curb Management and Off-Street Parking Strategies to Navigate the New Normal and Beyond
This presentation will discuss the curb management and parking strategies to navigate the new normal for emerging from Covid-19 and beyond. As cities, airports, universities, hospitals, and the rest of our industry chart their course for the path ahead, we will present a roadmap of considerations of best practices and real life case studies for municipal parking, curb management, and mobility planning and operations. This roadmap is based on known realities that we can recognize now and is meant to prepare us for the uncertain road ahead.
Title:Consultant
Organization:Walker Consultants
Based in Walker’s San Francisco office, Chrissy’s mobility and finance background lends expertise in recommending holistic approaches to parking and mobility planning and policy. She works with cities, airports, hospitals, universities, and other entities to implement a range of parking policies to balance the needs of all users, incentivize economic development, and encourage alternative modes of travel. Chrissy also leads Walker’s curb management strategy and is currently working with local government to plan and implement solutions to use the curb and right-of-way to help local business emerge from Covid-19 while maintaining public health and adhering to state requirements.
Title:Consultants
Organization:Walker Consultants
Sue Thompson is based in Phoenix, Arizona as part of Walker’s Los Angeles Office. Sue is an innovative professional with extensive experience in Parking Operations and Management, Transportation Demand Management (TDM), Parking Access and Revenue Control Systems (PARCS), Ground Transportation Operations and Management, and Financial Management and Auditing. She is currently working towards CAPP certification through the International Parking Institute. Prior to joining Walker, Sue served as the Associate Director of Transportation and Parking for Oregon Health and Science University (OHSU) where she was responsible for direct management of all aspects of the Transportation & Parking operations at OHSU and satellite locations, with an emphasis on not just parking but TDM programs and strategies. Previous to OHSU, she worked for over 20 years at the Portland International Airport (PDX) with Ace Parking Management managing both parking and ground transportation operations. Additionally, Sue was responsible for management of parking for the Portland Metropolitan Exposition Center and Special Event Parking at Portland International Raceway during her 20-year tenor with Ace Parking Management.
4:00 PM -
4:50 PM
Business Mtg & Awards & Legislative Update
New board announcement, presentation of awards, and legislative update.
6:00 PM -
7:00 PM
Happy Hour & Wrap Up Remarks
CPPA wraps up our 6 week virtual conference with a final happy hour. Celebrate your newfound parking knowledge with your parking peers over a beverage of your choice. 

Conference Workshops (Purchased Separately)

Speakers

Title:Transportation Policy Manager
Organization:Stanford University

Jessica Alba, TDM-CP, joined Stanford University as an internal and external liaison on transportation policy matters in 2017. Prior to Stanford, she was a planner and principal at Nelson\Nygaard Consulting Associates and Trivector Traffic, two thought leaders on transportation solutions that put people first. While leading various sustainable transportation planning efforts throughout North America, she was also Nelson\Nygaard’s Director of Staff Development. As Stanford’s Transportation Policy Manager, Jessica represents and supports the organization on local, regional, state, and federal transportation policy matters.

11/17/2020 02:00 PM -
11/17/2020 02:50 PM
Becoming the Amazon of Transportation 2.0: @ Stanford Transportation, the evolution continues
We will discuss how the transition of parking at Stanford to a virtual program has gone to date. We will discuss the improvements made to customer service, enforcement, data collection and analysis, cost, savings, etc.

What is it like to no longer have an on campus retail counter or customer service presence on campus?
What technologies were needed to allow all customer interfacing by phone, web and email only? Did we have to make exceptions and if so why and how were those exceptions allowed and accommodated?
What was the community response and how positive or negative was the reaction to the move to virtual permits?
How has the department's staff handled the change and are there any lessons to be learned?

You will also learn what is next now that Sanford had gone virtual. Directed enforcement, real-time utilization data, daily ride-matching parking, TDM integration software, daily parking charges and more. We will reveal how moving to virtual permits allows for these innovations.
We will also go over some of the challenges faced with our bi-annual cordon counts as a result of moving to License Plate Recognition (LPR) and virtual permits. But we will also reveal the future improvements being planned to how Stanford conducts its trip counts.

Sponsored by: Route1 Inc.
Shannon Bahrke was born and raised in Lake Tahoe, CA and moved to Salt Lake City, UT in 1998 to pursue her dreams of earning a spot on the U.S. Ski Team and ultimately competing for the USA at the Winter Olympic Games. She made the U.S. Ski Team that very same year and continued on the path of success for the next twelve years. She competed on 6 World Championship Teams, 3 Olympic Teams, brought home 2 Olympic Medals, 7 World Cup wins, 1 Overall World Cup Title, and 6 National Titles. Since her retirement in 2010 she and her husband, Matt, opened their first company, Silver Bean Coffee, which they sold in 2013. She wrote a children’s book titled “Mommy, Why Is Your Hair Pink?” and launched a leadership development team building company called Team Empower Hour. She was also named a 2019 Utah Business Forty Under 40 award winner! She continues to keep her plate full by integrating Team Empower Hour into a multitude of businesses, delivering inspirational keynotes nationally, working as a Ski Champion for Deer Valley, and raising a 7-year-old little girl named Zoe and a 2-year-old boy named Tucker.
10/13/2020 02:10 PM -
10/13/2020 02:50 PM
Keynote Speaker
Shannon Bahrke will deliver a rousing keynote speech about being your best, even in the face of adversity. Mrs. Barhke will tie her Olympic past into current times and motivate you to win gold in the office.  

Sponsored by IPS
Title:Senior Training and Development Specialist
Organization:International Parking and Mobility Institute (IPMI)
Cindy Campbell is the Senior Training and Development Specialist for the International Parking and Mobility Institute (IPMI). With over 35 years of experience in law enforcement, parking, and transportation services, she brings comprehensive industry knowledge and professional experience to the IPMI training program. She is a past chair of the Board for IPMI. She is credited as one of the founders of the IPMI initiative created to advance professions within the parking and mobility sectors through education and increased awareness. Prior to joining the staff at IPMI, she served as the Associate Director for University Police at California Polytechnic State University. She is now dedicated to providing staff training, motivation, and skill enhancement through IPMI’s onsite and online training programs.
10/13/2020 03:00 PM -
10/13/2020 04:45 PM
When the Old Script Doesn’t Work: Customer Experience and the NEXT Normal
As our organizations adjust to the ongoing challenges of a global pandemic, so too must our approach to customers and our changing relationship with them. Service delivery has been significantly affected as we respond to the multitude of changes in how we conduct business. Consider this: In the scramble to respond, has your organization invested time and attention to retooling your team’s attitudes and understanding of the customer experience? Are we as empathetic as we might be? As a team, are we recognizing the ongoing shift in what we do and how we do it?

There’s a long road ahead of us, but it doesn’t have to be daunting. This session will focus on actions and attitudes intended to better align our approach with the needs of the customer and to encourage our teams to better anticipate the change continuum in our services. 1 CAPP point.
Title:Principal Consultant
Organization:Dixon Resources Unlimited
Julie Dixon is a prolific speaker at parking industry events, having presented at the World Parking Symposium, PIE, PIPTA, IPMI, NPA, TPTA, FPA, CPPA, MPA, ITS CA, ACT, and SWPTA. She will be joined by her colleague, Emily Kwatinetz. Emily co-presented with Julie at the 2019 CPPA Conference.
10/20/2020 03:00 PM -
10/20/2020 03:50 PM
Learning to Play “Fare”
Let’s face it, parking is not always a fair game. Permit rates, performance-based pricing, bundled parking, residential permit programs, vehicle habitation policies, and adjudication processes often favor certain segments of the population—yet, it doesn’t have to be this way. In this upfront conversation, we examine how to design a parking program that both maximizes opportunities for the less fortunate and achieves desired performance standards. The questions of affordability, access, and fair use take centerstage as we explore parking management strategies from the equity lens, using examples in key California cities to redefine social and economic responsibility in the world of parking. Learn what it will take for everybody to pay their fair share of the road.
Title:Executive Director
Organization:University of California at Davis
Dr. Eggleston has over 24 years' experience developing, refining, and directing mobility programs as an officer, supervisor, manager, director, consultant, and now as an Executive Director at the University of California at Davis. In his career, Perry has served organizations in California, Kentucky, New Jersey, Arizona, and Texas, and he is an active member of IPMI and CPPA. He has a doctorate and master's degree in Public Administration and a bachelor’s degree in Criminal Justice. His research interests include municipal and university parking policy, fair and adequate accessible parking, and leadership skills for the mobility industry.
10/27/2020 02:00 PM -
10/27/2020 02:50 PM
Leadership 201 Additional Steps to Developing Your Leadership
In 2019, Perry focused on three easy steps to start developing your leadership skills. In Leadership 201, he will review Stephen Covey's "Seven Habits of Highly Effective People" and provide insight on how these habits provide specific foundational skills for take your leadership to the next step!
Title:Parking Ambassador for the police department
Organization:City of Paso Robles
Donna King was born in San Jose, CA and moved to Paso Robles in 1996. She holds a bachelor’s degree in Business Administration from Columbia College. She was hired by Paso Robles Police Department as a police dispatcher in 2008. She has worked several assignments since starting her career with PRPD and is currently the Parking Ambassador for the police department. As the Parking Ambassador, she has successfully worked to launch a parking management plan in Downtown Paso Robles. She has won the 2019 CPPA Wayne Dalton Award.
10/27/2020 04:00 PM -
10/27/2020 04:50 PM
The Customer Service Approach to Parking Management
The City of Paso Robles is an increasingly popular tourist destination with a vibrant downtown. In 2018, the City didn’t have a single time limit or parking meter, the parking municipal codes hadn’t been updated since the 1950’s, and the community’s perception of parking challenges was varied. This session will describe the City’s innovative approach to overcoming long-entrenched parking challenges and walk through the creative, hands-on, and even aggressive strategies that enabled the City’s warp-speed transformation. Hear firsthand from the Police Department, City Manager, Parking Ambassador, and other key City staff about Paso Robles’s transformation over the past two years, the array of parking technologies that have been introduced, and how the City incorporated customer service and outreach as a key element of the revitalized program.
Title:Senior Associate Consultant
Organization:Dixon Resources Unlimited
Emily Kwatinetz is a Senior Associate Consultant who specializes in developing municipal parking strategies for clients across North America. She graduated cum laude from UC San Diego with a B.A. in Urban Studies and Planning. In 2018, she received the NPA “40 Under 40” recognition for her achievements and positive contributions to the parking industry.
10/20/2020 03:00 PM -
10/20/2020 03:50 PM
Learning to Play “Fare”
Let’s face it, parking is not always a fair game. Permit rates, performance-based pricing, bundled parking, residential permit programs, vehicle habitation policies, and adjudication processes often favor certain segments of the population—yet, it doesn’t have to be this way. In this upfront conversation, we examine how to design a parking program that both maximizes opportunities for the less fortunate and achieves desired performance standards. The questions of affordability, access, and fair use take centerstage as we explore parking management strategies from the equity lens, using examples in key California cities to redefine social and economic responsibility in the world of parking. Learn what it will take for everybody to pay their fair share of the road.
Title:Liaison Officer
Organization:Department of Motor Vehicles
Melissa Luna-Huerta worked for the Department of Motor Vehicles since 2005.  She is currently a Liaison Officer with the Justice and Government (JAG) Liaison Branch.  Her responsibilities include providing support to external and internal customers as well as providing training for law enforcement, courts, and parking and toll agencies on interpreting vehicle registration and driver license records and informing agencies of any changes to the California Vehicle Code.  Prior to joining JAG in 2011, she was a Hearing Officer with the Driver Safety Branch. 
11/10/2020 02:00 PM -
11/10/2020 04:50 PM
DMV Training
The goal of this class is to develop a routine method of deciphering basic DMV information related vehicle registration records, temporary operating permits, and disabled parking enforcement.  Upon completion of this class, participants will be able to determine the vehicle’s registered and/or legal owner’s name(s) and address of record, the expiration date, and pending record status messages.  Participants will have the opportunity to apply the step-by-step approach in various exercises that will be reviewed and discussed as a group. 
Title:Consultant
Organization:Walker Consultants
Based in Walker’s San Francisco office, Chrissy’s mobility and finance background lends expertise in recommending holistic approaches to parking and mobility planning and policy. She works with cities, airports, hospitals, universities, and other entities to implement a range of parking policies to balance the needs of all users, incentivize economic development, and encourage alternative modes of travel. Chrissy also leads Walker’s curb management strategy and is currently working with local government to plan and implement solutions to use the curb and right-of-way to help local business emerge from Covid-19 while maintaining public health and adhering to state requirements.
11/17/2020 03:00 PM -
11/17/2020 03:50 PM
Five Curb Management and Off-Street Parking Strategies to Navigate the New Normal and Beyond
This presentation will discuss the curb management and parking strategies to navigate the new normal for emerging from Covid-19 and beyond. As cities, airports, universities, hospitals, and the rest of our industry chart their course for the path ahead, we will present a roadmap of considerations of best practices and real life case studies for municipal parking, curb management, and mobility planning and operations. This roadmap is based on known realities that we can recognize now and is meant to prepare us for the uncertain road ahead.
Title:Executive Director
Organization:Stanford Transportation
Brian Shaw is the Executive Director of Stanford Transportation at Stanford University. He has spent his nearly 25-year career fostering commuter travel choices and innovations in parking management. Brian has worked primarily in higher education at some of the leading research institutions across the United States including Emory, the University of Chicago, University of Pennsylvania before coming to Stanford. Under his leadership, Stanford has been able keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.

Brian has served on the board of International Parking and Mobility Institute (IPMI) since 2014, co-chairing IPI’s Sustainability Committee, while serving on the Education Development Committee. He has developed a Transportation Demand Management course series for IPMI and the Green Building Council to help educate non-practitioners. Brian also contributed to IPMI’s A Guide to Parking, the first parking industry textbook, and IPMI’s “Introduction to Parking” web course.

Brian is a Certified Administrator of Public Parking (CAPP) with IPMI. He is a frequent contributor to Parking & Mobility, IPMI’s monthly magazine as well as the IPMI Blog. Brian has presented at IPMI, CPPA, PIPTA, ACT, NACUBO and was featured on The Parking Podcast in October 2019.
11/17/2020 02:00 PM -
11/17/2020 02:50 PM
Becoming the Amazon of Transportation 2.0: @ Stanford Transportation, the evolution continues
We will discuss how the transition of parking at Stanford to a virtual program has gone to date. We will discuss the improvements made to customer service, enforcement, data collection and analysis, cost, savings, etc.

What is it like to no longer have an on campus retail counter or customer service presence on campus?
What technologies were needed to allow all customer interfacing by phone, web and email only? Did we have to make exceptions and if so why and how were those exceptions allowed and accommodated?
What was the community response and how positive or negative was the reaction to the move to virtual permits?
How has the department's staff handled the change and are there any lessons to be learned?

You will also learn what is next now that Sanford had gone virtual. Directed enforcement, real-time utilization data, daily ride-matching parking, TDM integration software, daily parking charges and more. We will reveal how moving to virtual permits allows for these innovations.
We will also go over some of the challenges faced with our bi-annual cordon counts as a result of moving to License Plate Recognition (LPR) and virtual permits. But we will also reveal the future improvements being planned to how Stanford conducts its trip counts.

Sponsored by: Route1 Inc.
Title:Consultants
Organization:Walker Consultants
Sue Thompson is based in Phoenix, Arizona as part of Walker’s Los Angeles Office. Sue is an innovative professional with extensive experience in Parking Operations and Management, Transportation Demand Management (TDM), Parking Access and Revenue Control Systems (PARCS), Ground Transportation Operations and Management, and Financial Management and Auditing. She is currently working towards CAPP certification through the International Parking Institute. Prior to joining Walker, Sue served as the Associate Director of Transportation and Parking for Oregon Health and Science University (OHSU) where she was responsible for direct management of all aspects of the Transportation & Parking operations at OHSU and satellite locations, with an emphasis on not just parking but TDM programs and strategies. Previous to OHSU, she worked for over 20 years at the Portland International Airport (PDX) with Ace Parking Management managing both parking and ground transportation operations. Additionally, Sue was responsible for management of parking for the Portland Metropolitan Exposition Center and Special Event Parking at Portland International Raceway during her 20-year tenor with Ace Parking Management.
11/17/2020 03:00 PM -
11/17/2020 03:50 PM
Five Curb Management and Off-Street Parking Strategies to Navigate the New Normal and Beyond
This presentation will discuss the curb management and parking strategies to navigate the new normal for emerging from Covid-19 and beyond. As cities, airports, universities, hospitals, and the rest of our industry chart their course for the path ahead, we will present a roadmap of considerations of best practices and real life case studies for municipal parking, curb management, and mobility planning and operations. This roadmap is based on known realities that we can recognize now and is meant to prepare us for the uncertain road ahead.
Title:Parking Programs Manager
Organization:City of Napa
Tony Valadez started his parking career in the theme park and special events space at Anaheim. There he worked Parking Logistics for Disneyland and as a Parking Manager for the Anaheim Convention Center. He later got the opportunity to be the City of Napa’s first ever Parking Programs Manager. He currently works in Napa, developing a long term parking plan with the goal of creating a sustainable Parking Program.
10/20/2020 02:00 PM -
10/20/2020 02:50 PM
My First Year in Charge—Now What?
This interactive, side-by-side presentation will explore the contrasting experiences of two parking managers in popular tourist communities. Hear from Tony Valadez, hired as the City of Napa’s first-ever Parking Programs Manager, and Cristie Steffy, the City of Monterey’s Parking Superintendent, as each learned to navigate the hurdles of managing a municipal parking program for the first time. Learn how Mr. Valadez approached management decisions as he considered budget constraints, LPR and mobile payment services, and pilot programs, in order to push full-steam ahead with strategic investments in enforcement resources and technology. Cristie will share her experiences about leading change, planning ahead, facing hurdles, and pushing forward despite personal and legacy challenges. This session will delve into contrasting perspectives from two unique parking programs to highlight the strategies, struggles, and successes that come with working to build an effective parking program.
Title:Manager
Organization:UC Davis
Ramon Zavala holds a BA in Criminology from UC Irvine, where he began his work in Transportation Demand Management. After seven years with UCI's Transportation department, Ramon transferred to UC Davis' Transportation Services, managing the TDM program, transit relations, and overseeing the overseeing Bicycle Program.
10/27/2020 02:00 PM -
10/27/2020 02:50 PM
Leadership 201 Additional Steps to Developing Your Leadership
In 2019, Perry focused on three easy steps to start developing your leadership skills. In Leadership 201, he will review Stephen Covey's "Seven Habits of Highly Effective People" and provide insight on how these habits provide specific foundational skills for take your leadership to the next step!

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