The past year has been one of the toughest ever for our industry. Through these tough times, our industry has shown a depth of kindness, understanding, caring, and thoughtfulness that have been unequaled.   With this in mind, this year’s conference theme is “Everyday Heroes Getting It Done”.  We hope you will all share stories of our industry friends and colleagues that have made a difference and really shown what a strong and resilient industry we are.

 

We are very excited about this year's virtual conference.  Our virtual conference program will include a keynote address, presentations, roundtables, and coffee corners/happy hours with activities and swag box. Conference will be every Tuesday for a 6 week period, dates are set for October 12, 19 and 26 in the morning and November 2, 9 and 16 in the afternoon.

 

If you would like to attend the conference but are limited on budget, please fill out the scholarship form on the CPPA Website at Scholarship | California Public Parking Association (cppaparking.org) The CPPA Member Scholarship Program assists in furthering a member's education and/or funding a training course or conference.

Schedule of Events

9:00 AM -
10:00 AM
Welcome & Keynote Sponsored by Duncan Solutions
Title:Professional Leadership Coach
Organization:Infinite Strengths

Brandon guides to make common sense, common practice. He supports people in gaining the confidence necessary to lead instead of just manage. He aids in cutting distractions out of life, so people become productive, instead of just busy. Most importantly, he leads people in learning what is most important and then assists in developing the discipline it takes to live a life of purpose.

Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010.

Brandon became a professional leadership coach, facilitator and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible companies enhance their business and culture. Brandon created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential.

10:30 AM -
11:30 AM
Navigating a Post-Pandemic Parking World
How would the parking world look like post-COVID? What is your recovery plan? What about mobility and TDM policies and programs from Federal, State, County and even Municipalities may affect parking in California? Is the pre-COVID parking data still a good baseline to be use? Federal and State funding sources, County sustainability and mobility policies, and even municipalities TDM ordinance may also evolve the way we manage parking and plans for our capital projects. How shall we response or better yet, take advantage of them? A moderator will lead experienced panelists from a municipality, a transportation authority, a consultant and a private operator to discuss their thoughts on how COVID-19 impacted parking industry in California from different perspectives. Also, panelists will share their recovery programs, not only on how to fill their parking from both on and off street, but also relates to other mobility programs. The Q&A session will allow audience to gain information and share their thoughts from responses.
Title:Vice President

Victor manages over 225 locations with over 500 employees in the San Francisco, East Bay, Sacramento, Fresno and Stockton markets, with operations ranging from high-rise office buildings to medical centers, hotels and mixed use operations. His duties include oversight of all aspects of location operations as well as strategic marketing and solicitation of management and lease contracts of parking facilities. 
14+ years of parking management experience

B.A. and M.B.A. in Management from Golden Gate University

Recipient of the SP+ Regional Manager of the Year 2015 Award
Title:Deputy Executive Officer, Countywide Planning and Development
Organization:LA Metro

Frank has over 20 years of mobility and parking management experience and worked in both private and public sectors.  He has been through every position in parking and remains active in the parking industry.  Frank has an inherent knack for knowing where the industry is headed and is always one of the first professionals to adapt to change. A national level parking guru.      

In 2014, Frank was recruited by LA Metro to overhaul their parking program.  Over 27,000 parking spaces spreads out in 1,400 square miles along the Los Angeles County Transit System is currently under his administration.

 
Title:Parking Manager
Organization:City of Glendale

Tad Dombroski currently serves as the Parking Manager for the City of Glendale, Ca. In this role, he is responsible for the city’s overall parking program consisting of on and off street parking, collections, parking meters, enforcement operations, contract management, residential permits, valet parking, and an annual budget exceeding $15 million. Tad is focused on implementing new technology and integrations within parking to maximize revenue, efficiency, and customer service.

Tad worked for over 15 years with two large parking operators in the greater LA area. During this time, he oversaw operations in several sectors including municipal, commercial, hospitality, medical, and event parking. Tad then moved into the public sector and has been with the City of Glendale since 2008.

 
12:00 PM -
1:00 PM
Drowning in Data? We'll throw you a lifesaver!
In recent years, we as an industry demanded access to data. Now every technology provider is slicing and dicing the data in more ways than we can imagine. Each with back-end systems, exportable reports, and ongoing metrics, it is no wonder why we are often drowning in data. Now that we have an abundance of data, how do we manage it all? How do we aggregate data across our various systems? From traditional parking studies, to meter and permit management systems, to license plate recognition cameras, and more, panelists will dive deeply into exactly how they leveraged data to influence real change and the lessons learned along the way. Panelists will share examples of operational adjustments, policy changes, and stakeholder outreach that benefited directly from data-driven decisions, and their creative strategies to work with existing or limited resources. We will talk about where they were, how far they have come, and their future program goals. Each agency had limited staff, used existing resources, and developed creative solutions to make huge strides in their programs. We will talk about innovative data collection methods, and how this information has been used to make major data-driven policy decisions, adjust operations, and build community support. We will also go into detail regarding the limitations to data and important considerations for common data sources. The presentation will also address when it makes sense to use technology to automate systems versus continuing with more manual processes. This interactive discussion will share important lessons learned and advice.
Title:Parking Manager
Organization:City of Pasadena
Jon Hamblen is a parking professional with experience in the parking and mobility industry both in higher education and in his current City of Pasadena, California.  He is committed to leveraging technology to provide solutions to common issues within the industry, while also providing top level customer service to residents and guests.  Over the last 18 months, he has implemented both a new PARCS system in his garages, and a new parking permit and citation management system which provides enhanced online services for customers.  Jon also currently serves as the Vice President for the California Public Parking Association. 
Title:Parking Ambassador for the police department
Organization:City of Paso Robles
Donna King lives and works in Paso Robles, California. She holds a bachelor’s degree in Business Administration from Columbia College. She was hired by Paso Robles Police Department as a police dispatcher in 2008. She has worked several assignments since starting her career with PRPD and is currently the Parking Ambassador for the police department. As the Parking Ambassador, she has successfully worked to launch a parking management plan in Downtown Paso Robles. Donna has won the 2019 SWPTA Parking Employee of the Year and the 2019 CPPA Wayne Dalton Award.
Title:Parking Programs Manager
Organization:City of Napa
Tony Valadez started his parking career in the theme park and special events space at Anaheim. There he worked Parking Logistics for Disneyland and as a Parking Manager for the Anaheim Convention Center. He later got the opportunity to be the City of Napa’s first ever Parking Programs Manager. He currently works in Napa, developing a long term parking plan with the goal of creating a sustainable Parking Program.
8:15 AM -
8:45 AM
Yoga Sponsored by Japa, Inc.
Come join us for a fun virtual yoga class to get us started on our day!  The class will be a mixture of beginner and intermediate Hatha and Vinyasa yoga styles focusing on breathing and poses for strength and flexibility.  Please bring water and a mat (if you have it – but it’s not needed!).

Instructor: Kimberly Lucas
9:00 AM -
10:00 AM
Advocating for Transit with the Return to Campus
The UC Berkeley Parking & Transportation Department spent the last 15 months of the pandemic looking at the challenges of doing more with less, but as the return to campus is imminent for the Campus Community, the Transportation Demand Management Unit looks to promote transit assertively, as well as identifying opportunities that cities and other campuses may take advantage of. With the goal to reduce congestion and pollution, P&T seeks to make transit easier and more equitable.
Title:Transportation Demand Management Administrator
Organization:University of California Berkeley
Dave Sorrell, TDM-CP, is the Transportation Demand Management Administrator for the University of California Berkeley Campus. Overseeing this role since 2017, the goals of his unit are to create opportunities to improve local, regional, and statewide commute and travel options to the 50,000 employees and students that attend the campus. Dave is fortunate to work with his student interns on strategies geared to improve access, equity, and mobility through programming, advocacy, and engagement strategy, especially for a post-COVID world
10:30 AM -
11:30 AM
Taking Your Team to the Next Level
Join Carmen Donnell on the quest to take your team to the next level; She will take you on a journey of discovery, exploring what it takes to create a great team, how your role can help impact the team’s success [or failure], and share some practical examples of how to maximize team effectiveness. Carmen will also dive into the findings of a 5-year research project by Google and unpack the 5 dynamics that create an effective team and what success looks like in this new environment.
Title:CAPP, Vice President, Sales, North America
Organization:PayByPhone

Carmen brings more than a decade of parking, transportation, and mobility industry experience alongside a keen interest in relationship management. Carmen is a respected sales leader and an active participant in many industry organizations. As such, Carmen prides herself in viewing parking solutions from the client’s perspective. She has the knowledge and background to customize operations to serve any need. As VP, Sales, North America, Carmen is responsible for functional aspects and members of the sales team across US, and Canada. Working closely alongside the CEO, the VP, Sales, Enterprise, and other operative departments at PayByPhone, Carmen’s top focus is to deliver results that are aligned with PayByPhone’s overall growth strategy.

 
12:00 PM -
1:00 PM
Avoid the Procurement Roadblock - How to Get Past It
The procurement process means big investments for both agencies and vendors. This session will focus on both perspectives, examining lessons learned from recent technology and service solicitations, with planning for the ongoing evolution of parking technology. We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions. This popular session will highlight the tips to consider when evaluating and considering new parking technology and outsourced services. The panelists will show real and hypothetical situations that have occurred in the procurement process and will challenge the audience with “what would you do?” Each of the panelists recently completed major procurements, and they will discuss their experiences with competitive procurement, sole-source justification, contract extensions, performance measures and assessments, and consultant support.
Title:Senior Associate
Organization:Dixon Resources Unlimited
Mike King is a Senior Associate with Dixon Resources Unlimited. Formerly the Parking Technology and Infrastructure Manager for the City of Sacramento, he led many technology procurements and implementations, from initial solicitation through acceptance. He directed the technical components of the SacPark® program (CPPA’s Public Parking Program of the Year, 2016), including the app and reserve.sacpark.org. Previously, Mike was a Program Manager for the prime contractor for SFpark, which addressed traffic congestion by using technology to make it easier for drivers to find parking, where he managed over 30 contracts for goods and services.
Title:Parking Services Manager in Public Works
Organization:City of Beverly Hills
Genevieve Row has worked for the City of Beverly Hills for over 27 years. She started in the BHPD advancing within the organization while earning her BS in Business and MOL. She found her home in parking and is the City’s Parking Services Manager in Public Works since 2016. She oversees the management of 19 public parking garages and approximately 2700 parking meters with her team of full and part time staff. Recently, she has completed a solicitation process for the PARCS infrastructure and assisted with BHPD parking citation and permit management.
Title:Parking Superintendent
Organization:City of Monterey
Cristie Steffy is the Parking Superintendent for the City of Monterey and has 14 years of experience in the Parking Industry. She started her career with the City as a front line assistant and has steadily worked her way through the ranks before becoming the Parking Superintendent. In her role as Parking Superintendent she is responsible for a 24/7, 365 day per year operation with over 50+ regular and part time employees at various facilities. She currently manages all aspects of City of Monterey's comprehensive public parking program including enforcement, attendant lots, maintenance, collections revenue, administration, and customer service.
8:15 AM -
8:45 AM
Yoga and Coffee Sponsored by LAZ Parking
Come join us for a fun virtual yoga class to get us started on our day!  The class will be a mixture of beginner and intermediate Hatha and Vinyasa yoga styles focusing on breathing and poses for strength and flexibility.  Please bring water and a mat (if you have it – but it’s not needed!).

Instructor: Shannon Brady
9:00 AM -
10:00 AM
Frictionless Parking: Smoothing Out the Edges for a Seamless Mobility Experience
Explore the state of the parking, transportation, and mobility industry's efforts to create a seamless, frictionless, and contactless experience for customers and operators. This session will define the concept of frictionless parking and multiple levels of integration and examine various case studies and applications for both on and off-street operations. The presenters will dive into advantages and disadvantages of systems as well as current (and potential future) technology and strategies to achieve more streamlined operations.
Title:Senior Vice President, Sales & Corporate Development
Organization:T2 Systems
Mike Drow is the Senior Vice President, Sales & Corporate Development at T2 Systems, one of the largest parking technology providers in North America.  In his role, Mike leads the sales team and establishes technology partnerships and acquisitions to align with long-term strategic goals of T2 Systems. He has led the development of mobility services, remote management operations, mobile payments and interactive marketing services and has worked with municipalities, universities, airports and urban garages.   He is the Co-chair of IPI Technology Committee and is certified as a Project Management Professional and CAPP.
Title:Vice President of Transportation Services
Organization:Texas A & M

Peter Lange earned a BA in marketing from Georgia State University in Atlanta, Georgia, and is Associate Vice President of Transportation Services at Texas A&M University, College Station, Texas. He is responsible for one of the largest parking, transportation and fleet operations on any college campus in the country. 


Peter is immediate past president of the board of directors for the Texas Parking and Transportation Association (TPTA). 


His awards and honors include: the 2009 Distinguished Service Award from the TPTA, the 2013 Chairman’s Award from the International Parking and Mobility Institute (IPMI) and the 2015 IPMI James M. Hunnicutt, CAPP, Parking Professional of the Year.

 
10:30 AM -
11:30 AM
Using Emotional Intelligence in the Workplace
This interactive session will review the importance of Emotional Intelligence (EI) in the workplace.  As an employee of a public service organization, it is imperative that we understand the value of “holding our tongues” and sharing and understanding the most appropriate ways we can share meaningful feedback without demotivating others. Topics will include understanding the impacts of learned behaviors and addressing the actions of others utilizing Emotional Intelligence, care and compassion.
Title:Parking Director
Organization:Louisville, KY
Tiffany Peebles is the Director of the Parking Authority of River City in Louisville Kentucky.  She has worked for PARC for 24 years.  She contributes her success as a leader to her exceptional staff, her focus on employee engagement and her commitment to superior customer service.  Her operations include 15 garages, 3 surface lots and 4,800 on-street spaces.  Her department was recently awarded the IPMI APO Accreditation with Distinction.
12:00 PM -
1:00 PM
Becoming the Amazon of Transportation 2.0

We will discuss how the transition of parking at Stanford to a virtual program has gone to date. I will discuss the improvements made to customer service, enforcement, data collection and analysis, cost savings, etc.

What is it like to no longer have an on-campus retail counter or customer service presence on campus?

What technologies were needed to allow all customer interfacing by phone, web and email only?
Did we have to make exceptions and if so why and how were those exceptions allowed and accommodated?
What was the community response and how positive or negative was the reaction to the move to virtual permits?
How has the department's staff handled the change and are there any lessons to be learned?


Attendees will also learn what is next now that Stanford had gone virtual. Directed enforcement, real-
time utilization data, daily ride-matching parking, TDM integration software, daily parking charges and more. I will reveal how moving to virtual permits allows for these innovations. I will also go over some of the challenges faced with our bi-annual cordon counts as a result of moving to License Plate Recognition (LPR) and virtual permits. But I will also reveal the future improvements being planned to how Stanford conducts its trip counts.


Learning Objectives
1. Understand how to make the most use of virtual permits and a gateless parking system.
2. Recognize if a virtual permit system could work for your setting.
3. Develop a proficiency in change management and accommodation.

Title:Executive Director of Stanford Transportation
Organization:Stanford University
Brian Shaw is the Executive Director of Stanford Transportation at Stanford University.  He has spent his over 25-year career fostering commuter travel choices and innovations in parking management.  Under his leadership, Stanford has been able to keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.  He has helped found transportation conferences for the PAC-12, Ivy + and Bay Area universities.  Brian has a Master’s in City Planning from Penn and a Bachelor’s of the Arts in History from UCLA.  Brian is a Certified Administrator of Public Parking (CAPP) with IPMI. 
1:00 PM -
2:00 PM
Transit Parking Best Practices
With all the benefits that transit-oriented development offers, it can be easy to overlook its impact on parking. From transit stations to mixed-use transit villages, commuters, visitors and even local residents will still be looking for a place to park. There are a number of best practices you can follow to help you ensure parking is successfully integrated into transit-oriented destinations, from evaluating parking demand to strategically locating parking to stimulate the most activity.
Title:Principal
Organization:Watry Design, Inc.

Michael Pendergrass, AIA, a licensed architect in 8 states, has over 15 years of experience in delivering parking solutions and over 20 in the industry. In addition to delivering projects to satisfied clients, Michael’s projects have received recognition from the International Parking & Mobility Institute and other organizations. 

As a Principal for Watry Design, Inc., Michael leads the firm's Irvine, CA, office and champions the firm's continued growth in Southern California. He is an active participant in the International Parking & Mobility Institute and the California Public Parking Association, and has written and spoken on a number of industry topics.

 

 
2:30 PM -
3:30 PM
The Winding Road to Daily Rates on a University Campus
The Transportation Services team at UC Davis took no respite from the COVID-19-induced reduced operations. Instead, they took this opportunity with low utilization numbers to Invert the Campus Parking Paradigm by UC Davis developing and implementing a Daily Rate parking program that eliminates most monthly and annual permit options. Why move to a Daily Rate system?
1. Facilitate commute multi-modality (including remote work).
2. Eliminate excuse for delaying the switch to sustainable commute modes.
3. Confront commuters with their elected parking expenses.
4. Simplify switching between parking rates.
Inverting the paradigm was not without its challenges. The Department and Guest permission processes had to be completely rethought. We found certain employee groups (emergency responders) whose work performance might be impacted by the requirement to pay just after parking, so accommodations had to be made. Then, as a last hour curve-ball, the represented employee groups presented another problem to overcome. We describe this journey as a curved freeway. We have made several lane changes over the past year, and one big detour. Even still, UC Davis is only half way there. Only students are required to use the Daily Parking system with employee participation being optional until the new fiscal year. Lastly, we have not tested this system with a 100% occupied campus. Attendees will leave with understanding about UC Davis Daily Parking system and the work required to make such a significant change to a parking system.
Title:Executive Director for Transportation Services
Organization:UC Davis

Dr. Eggleston has over 25 years of experience developing, refining, and directing mobility programs as an officer, supervisor, manager, director, consultant, and Executive Director for Transportation Services at the University of California at Davis.  In his career, Perry has served organizations in California, Kentucky, New Jersey, Arizona, and Texas, and he is an active member of IPMI and CPPA.  He has a doctorate and master's degree in Public Administration and a bachelor's degree in Criminal Justice.  


 

Title:Manager
Organization:UC Davis
Ramon Zavala holds a BA in Criminology from UC Irvine, where he began his work in Transportation Demand Management. After seven years with UCI's Transportation department, Ramon transferred to UC Davis's Transportation Services, managing the TDM program, transit relations, and overseeing the Bicycle Program.
4:00 PM -
5:00 PM
Roundtable I - Universities
5:00 PM -
6:00 PM
Happy Hour- Cocktail Class Sponsored by Passport
Learn how to make delicious cocktails that your friends and family will love!  Dean Brady will guide you through making four cocktails – a Champagne Bourbon Cocktail,  Apple Jacks, a White Christmas Margarita, and a Santa’s sleigh cocktail – all perfect drinks for the upcoming holidays!  This will also give us a chance to use some of the items from the conference swag boxes you received!  Please review the recipes and be ready with the necessary ingredients to be guided through making these delicious drinks at home, or just join us and watch how Dean makes these great cocktails.
1:00 PM -
2:00 PM
DMV Session Sponsored by Aims
Brief review of vehicle registration

In December, we will offer a DMV session which will consist of the full parking presentation
Title:Liaison Officer
Organization:Department of Motor Vehicles

Bryce Christensen joined the Justice and Government Liaison Team (JAG) in 2018 and has been working with the Department of Motor Vehicles for 12 years. Previously, Bryce worked to support and improve the DMV contact center experience to enhance services, provide virtual call back options, and improve customer service levels.

As a liaison officer with JAG, his responsibilities include providing support to external and internal customers as well as training for law enforcement, courts, and parking and toll agencies regarding vehicle registration, driver license and informing agencies of any changes to the California Vehicle Code or departmental policy.

In 2021, he earned a Bachelor degree in Criminal Justice from the California State University, Sacramento.

Title:Liaison Office
Organization:Department of Motor Vehicles

Melissa Luna-Huerta joined Justice and Government Liaison Branch (JAG) in 2011 after working six years in Driver Safety Headquarters within the Department of Motor Vehicles. As a hearing officer, she independently conducted investigations, reexaminations, interviews, and administrative hearings related to negligent operators, drivers with physical/mental conditions, Administrate Per Se DUI cases, and fraudulent activity.

She is currently a liaison officer with JAG. Her responsibilities include providing support to external and internal customers as well as training for law enforcement, courts, and parking and toll agencies regarding vehicle registration, driver license and informing agencies of any changes to the California Vehicle Code.

In 2001, she earned a Bachelor degree in Criminal Justice from the California State University, Sacramento.

2:30 PM -
3:30 PM
COVID-19 Launched an Equity Campaign for the City of Long Beach & How Parking Works to Meet Needs
In 2020 the City of Long Beach declared a public health crisis on two fronts: the spreading global COVID-19 pandemic and the prevalence of racism in our country. To confront racism, our Council adopted the Framework for Reconciliation in June 2020, launching the City into an analysis of how we can create a more equitable system and putting the equity at the forefront of all program and policy decisions. This session will describe the city parking team's creative approaches to addressing parking impacts highlighted by the pandemic, and how they are reconciling the Citys Framework for Reconciliation in how city-owned parking assets are managed with new approaches to drive revenue in support of improved parking operations. Hear directly from the City of Long Beachs parking team about how parking operations played a key role in the citywide response to the pandemic and how parking will continue to shape the Citys recovery efforts.
Title:Administrative Analyst
Organization:City of Long Beach

Jorge is an Administrative Analyst in Long Beach's Public Works Department, supporting citywide parking operations, including daily operations, budgeting, and parking analytics.

 

Jorge earned his Master of Business Administration from UC Irvine and is a Board Member for the Long Beach Latino Employee Organization. In his spare time, he enjoys getting his creative juices flowing by working on music projects.

 
Title:Parking Manager
Organization:LAZ Parking

Matthew Laferriere is the Project Manager for LAZ Parking that oversees the City of Long Beach contract.  He has been involved in the Parking Industry for the last 16 years as both a front-line employee and manager. In his current role, he oversees the parking operations and improvements for the City of Long Beach.

 

In his spare time, he enjoys spending time with his family and friends, along with spending time with his dog Rex. When he’s not working and spending time with family and friends, he spends time with his father working to grow a non-profit organization, where he serves in the role of President

 
Title:Project Management Officer
Organization:City of Long Beach

April Walker is a Project Management Officer for the Public Works Department in the City of Long Beach's. In her role, she oversees citywide parking operations and energy efficiency infrastructure. Over the last five years managing the City’s parking assets, April has focused on leveraging technology, infrastructure improvements, and collaboration with the City’s parking partners.

 

April earned her Bachelor of Arts in Criminology, Law & Society and her Master of Business Administration from UC Irvine. She is a Long Beach resident and is a Board Member for the Long Beach Management Association, Leadership Long Beach, Long Beach Council PTA, and Social Media Chair for CPPA.

 
4:00 PM -
5:00 PM
Roundtable II - Municipalities
1:00 PM -
2:00 PM
The Next Generation of Parking and Transportation Technology
The parking, transportation, and mobility industry is transforming rapidly. In recent years (and months) our industry has seen a revolution in the development and integration of new solutions and technologies. Parking owners and operators are looking to identify innovative technologies to streamline their operations and better serve their customers.

In addition, following the COVID-19 crisis, many municipalities, universities, transit agencies, and parking facility owners have had to fast-track any initiatives they had already been considering to meet the changing needs of their customers. What will all this mean for the future of our industry? How can operators successfully meet these challenges? What opportunities could be created to make the best of this unfortunate time? This presentation will discuss some of the ways new technologies could impact the industry as we begin to look toward the future including:

• Integrating touchless parking solutions
• Utilize aggregator and reseller channels more efficiently
• Practice comprehensive and integrated marketing
• Effectively manage the customer journey
 
Title:Vice President of Customer Success
Organization:Outworx
Joe Parker serves as Vice President of Customer Success for Outworx. Joe is a skilled parking and transportation technology expert with 35 years of experience. He provides his expertise in software technology, business intelligence, customer service, marketing and promotions, inventory management, and operations and management.
Title:Business Development Director
Organization:ParkEngage
Mo Singh serves as Business Development Director for ParkEngage. Mo has significant experience in the parking industry including aggregators, operations, customer service, technology, and more. Mo currently serves in the US Air Force reserves, and also serves on the Board of Directors for Veterans in Parking.
2:30 PM -
3:30 PM
The Curb: Leveraging Your Most Valuable Asset to Achieve Community Goals
In our rapidly changing world, the humble curb is seeing a convergence of competing uses. From an increase in pick-ups and drop-offs, outdoor dining, and dockless bikes and scooters, curb space must be managed to ensure accessibility, equity, safety, and circulation, and importantly prioritize transit. The curb is more than just vehicle storage, it is there to serve people. Its a vital community space and one of the most extensive and valuable assets in a city. With active and intentional curb management, communities can provide equitable access, improve level of service for everyone, draw more customers for business, collect data on transportation behaviors, and create a sustainable revenue source. Critical is the alignment of public and private sector goals through tools including zoning, operator agreements, parking regulations, traffic engineering, and financing mechanisms. Data collection, regulations, policy considerations, technology, it can be confusing as to how to begin. When implementing changes, outreach and education are vital to plan with the community's vision in mind. Well discuss how to provide clear communications, data, and metrics to show how these plans benefit the community. This presentation will present findings from three years of research and development with cities including Sacramento, to test curb management technology, collect use data, design curb space, vet technology vendors, create curb access fees, and understand policy issues. Well discuss the challenges to implementation including policy, technology, education and outreach, and partnerships, and how to overcome these hurdles with practical real-world examples. We will also review how to use data for ongoing monitoring, evaluation, and adaptation, regulations to enact, and policy considerations including how to avoid trends that could lead to curb privatization.
Title:Parking Division Manager
Organization:City of Sacramento

Matt Eierman is the Parking Division Manager for the City of Sacramento.  Mr. Eierman has been instrumental in the implementation of Sacramento’s Parking Modernization movement. This process continues by overhauling outdated parking policies, and by employing technologies that streamline operations. 

 

Implementation of online reservations, shared parking strategies, curbside management strategies, garage equipment upgrades, license plate recognition technology, private parking management, and a comprehensive Certified Partners Program were realized in Sacramento in a few short years.

 
Title:National Director of Curb Management and New Mobility
Organization:Walker Consultants

Chrissy Mancini Nichols is Walker’s National Director of Curb Management and New Mobility. She works on planning, policy, and funding related to curb management, mobility, parking, and access. She is leading an R&D initiative with cities to test technology to collect curb use data for curb management and mobility hub planning, policy, and monetization. Chrissy has worked to pass TOD zoning reforms, build bus rapid transit, create sustainable policies for two federal transportation bills, and on several transportation P3s. She led a strategy to use value capture financing for Chicago to fund $10 billion in transit projects and redevelop Union Station. Read more about her work at www.mycuriouscity.com

 
4:00 PM -
5:00 PM
Business Meeting/ Legislative Review, Awards

Conference Workshops (Purchased Separately)

Speakers

Title:Vice President

Victor manages over 225 locations with over 500 employees in the San Francisco, East Bay, Sacramento, Fresno and Stockton markets, with operations ranging from high-rise office buildings to medical centers, hotels and mixed use operations. His duties include oversight of all aspects of location operations as well as strategic marketing and solicitation of management and lease contracts of parking facilities. 
14+ years of parking management experience

B.A. and M.B.A. in Management from Golden Gate University

Recipient of the SP+ Regional Manager of the Year 2015 Award
10/12/2021 10:30 AM -
10/12/2021 11:30 AM
Navigating a Post-Pandemic Parking World
How would the parking world look like post-COVID? What is your recovery plan? What about mobility and TDM policies and programs from Federal, State, County and even Municipalities may affect parking in California? Is the pre-COVID parking data still a good baseline to be use? Federal and State funding sources, County sustainability and mobility policies, and even municipalities TDM ordinance may also evolve the way we manage parking and plans for our capital projects. How shall we response or better yet, take advantage of them? A moderator will lead experienced panelists from a municipality, a transportation authority, a consultant and a private operator to discuss their thoughts on how COVID-19 impacted parking industry in California from different perspectives. Also, panelists will share their recovery programs, not only on how to fill their parking from both on and off street, but also relates to other mobility programs. The Q&A session will allow audience to gain information and share their thoughts from responses.
Title:Professional Leadership Coach
Organization:Infinite Strengths

Brandon guides to make common sense, common practice. He supports people in gaining the confidence necessary to lead instead of just manage. He aids in cutting distractions out of life, so people become productive, instead of just busy. Most importantly, he leads people in learning what is most important and then assists in developing the discipline it takes to live a life of purpose.

Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010.

Brandon became a professional leadership coach, facilitator and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible companies enhance their business and culture. Brandon created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential.

10/12/2021 09:00 AM -
10/12/2021 10:00 AM
Welcome & Keynote Sponsored by Duncan Solutions
Title:Deputy Executive Officer, Countywide Planning and Development
Organization:LA Metro

Frank has over 20 years of mobility and parking management experience and worked in both private and public sectors.  He has been through every position in parking and remains active in the parking industry.  Frank has an inherent knack for knowing where the industry is headed and is always one of the first professionals to adapt to change. A national level parking guru.      

In 2014, Frank was recruited by LA Metro to overhaul their parking program.  Over 27,000 parking spaces spreads out in 1,400 square miles along the Los Angeles County Transit System is currently under his administration.

 
10/12/2021 10:30 AM -
10/12/2021 11:30 AM
Navigating a Post-Pandemic Parking World
How would the parking world look like post-COVID? What is your recovery plan? What about mobility and TDM policies and programs from Federal, State, County and even Municipalities may affect parking in California? Is the pre-COVID parking data still a good baseline to be use? Federal and State funding sources, County sustainability and mobility policies, and even municipalities TDM ordinance may also evolve the way we manage parking and plans for our capital projects. How shall we response or better yet, take advantage of them? A moderator will lead experienced panelists from a municipality, a transportation authority, a consultant and a private operator to discuss their thoughts on how COVID-19 impacted parking industry in California from different perspectives. Also, panelists will share their recovery programs, not only on how to fill their parking from both on and off street, but also relates to other mobility programs. The Q&A session will allow audience to gain information and share their thoughts from responses.
Title:Liaison Officer
Organization:Department of Motor Vehicles

Bryce Christensen joined the Justice and Government Liaison Team (JAG) in 2018 and has been working with the Department of Motor Vehicles for 12 years. Previously, Bryce worked to support and improve the DMV contact center experience to enhance services, provide virtual call back options, and improve customer service levels.

As a liaison officer with JAG, his responsibilities include providing support to external and internal customers as well as training for law enforcement, courts, and parking and toll agencies regarding vehicle registration, driver license and informing agencies of any changes to the California Vehicle Code or departmental policy.

In 2021, he earned a Bachelor degree in Criminal Justice from the California State University, Sacramento.

11/09/2021 01:00 PM -
11/09/2021 02:00 PM
DMV Session Sponsored by Aims
Brief review of vehicle registration

In December, we will offer a DMV session which will consist of the full parking presentation
Title:Parking Manager
Organization:City of Glendale

Tad Dombroski currently serves as the Parking Manager for the City of Glendale, Ca. In this role, he is responsible for the city’s overall parking program consisting of on and off street parking, collections, parking meters, enforcement operations, contract management, residential permits, valet parking, and an annual budget exceeding $15 million. Tad is focused on implementing new technology and integrations within parking to maximize revenue, efficiency, and customer service.

Tad worked for over 15 years with two large parking operators in the greater LA area. During this time, he oversaw operations in several sectors including municipal, commercial, hospitality, medical, and event parking. Tad then moved into the public sector and has been with the City of Glendale since 2008.

 
10/12/2021 10:30 AM -
10/12/2021 11:30 AM
Navigating a Post-Pandemic Parking World
How would the parking world look like post-COVID? What is your recovery plan? What about mobility and TDM policies and programs from Federal, State, County and even Municipalities may affect parking in California? Is the pre-COVID parking data still a good baseline to be use? Federal and State funding sources, County sustainability and mobility policies, and even municipalities TDM ordinance may also evolve the way we manage parking and plans for our capital projects. How shall we response or better yet, take advantage of them? A moderator will lead experienced panelists from a municipality, a transportation authority, a consultant and a private operator to discuss their thoughts on how COVID-19 impacted parking industry in California from different perspectives. Also, panelists will share their recovery programs, not only on how to fill their parking from both on and off street, but also relates to other mobility programs. The Q&A session will allow audience to gain information and share their thoughts from responses.
Title:CAPP, Vice President, Sales, North America
Organization:PayByPhone

Carmen brings more than a decade of parking, transportation, and mobility industry experience alongside a keen interest in relationship management. Carmen is a respected sales leader and an active participant in many industry organizations. As such, Carmen prides herself in viewing parking solutions from the client’s perspective. She has the knowledge and background to customize operations to serve any need. As VP, Sales, North America, Carmen is responsible for functional aspects and members of the sales team across US, and Canada. Working closely alongside the CEO, the VP, Sales, Enterprise, and other operative departments at PayByPhone, Carmen’s top focus is to deliver results that are aligned with PayByPhone’s overall growth strategy.

 
10/19/2021 10:30 AM -
10/19/2021 11:30 AM
Taking Your Team to the Next Level
Join Carmen Donnell on the quest to take your team to the next level; She will take you on a journey of discovery, exploring what it takes to create a great team, how your role can help impact the team’s success [or failure], and share some practical examples of how to maximize team effectiveness. Carmen will also dive into the findings of a 5-year research project by Google and unpack the 5 dynamics that create an effective team and what success looks like in this new environment.
Title:Senior Vice President, Sales & Corporate Development
Organization:T2 Systems
Mike Drow is the Senior Vice President, Sales & Corporate Development at T2 Systems, one of the largest parking technology providers in North America.  In his role, Mike leads the sales team and establishes technology partnerships and acquisitions to align with long-term strategic goals of T2 Systems. He has led the development of mobility services, remote management operations, mobile payments and interactive marketing services and has worked with municipalities, universities, airports and urban garages.   He is the Co-chair of IPI Technology Committee and is certified as a Project Management Professional and CAPP.
10/26/2021 09:00 AM -
10/26/2021 10:00 AM
Frictionless Parking: Smoothing Out the Edges for a Seamless Mobility Experience
Explore the state of the parking, transportation, and mobility industry's efforts to create a seamless, frictionless, and contactless experience for customers and operators. This session will define the concept of frictionless parking and multiple levels of integration and examine various case studies and applications for both on and off-street operations. The presenters will dive into advantages and disadvantages of systems as well as current (and potential future) technology and strategies to achieve more streamlined operations.
Title:Executive Director for Transportation Services
Organization:UC Davis

Dr. Eggleston has over 25 years of experience developing, refining, and directing mobility programs as an officer, supervisor, manager, director, consultant, and Executive Director for Transportation Services at the University of California at Davis.  In his career, Perry has served organizations in California, Kentucky, New Jersey, Arizona, and Texas, and he is an active member of IPMI and CPPA.  He has a doctorate and master's degree in Public Administration and a bachelor's degree in Criminal Justice.  


 

11/02/2021 02:30 PM -
11/02/2021 03:30 PM
The Winding Road to Daily Rates on a University Campus
The Transportation Services team at UC Davis took no respite from the COVID-19-induced reduced operations. Instead, they took this opportunity with low utilization numbers to Invert the Campus Parking Paradigm by UC Davis developing and implementing a Daily Rate parking program that eliminates most monthly and annual permit options. Why move to a Daily Rate system?
1. Facilitate commute multi-modality (including remote work).
2. Eliminate excuse for delaying the switch to sustainable commute modes.
3. Confront commuters with their elected parking expenses.
4. Simplify switching between parking rates.
Inverting the paradigm was not without its challenges. The Department and Guest permission processes had to be completely rethought. We found certain employee groups (emergency responders) whose work performance might be impacted by the requirement to pay just after parking, so accommodations had to be made. Then, as a last hour curve-ball, the represented employee groups presented another problem to overcome. We describe this journey as a curved freeway. We have made several lane changes over the past year, and one big detour. Even still, UC Davis is only half way there. Only students are required to use the Daily Parking system with employee participation being optional until the new fiscal year. Lastly, we have not tested this system with a 100% occupied campus. Attendees will leave with understanding about UC Davis Daily Parking system and the work required to make such a significant change to a parking system.
Title:Parking Division Manager
Organization:City of Sacramento

Matt Eierman is the Parking Division Manager for the City of Sacramento.  Mr. Eierman has been instrumental in the implementation of Sacramento’s Parking Modernization movement. This process continues by overhauling outdated parking policies, and by employing technologies that streamline operations. 

 

Implementation of online reservations, shared parking strategies, curbside management strategies, garage equipment upgrades, license plate recognition technology, private parking management, and a comprehensive Certified Partners Program were realized in Sacramento in a few short years.

 
11/16/2021 02:30 PM -
11/16/2021 03:30 PM
The Curb: Leveraging Your Most Valuable Asset to Achieve Community Goals
In our rapidly changing world, the humble curb is seeing a convergence of competing uses. From an increase in pick-ups and drop-offs, outdoor dining, and dockless bikes and scooters, curb space must be managed to ensure accessibility, equity, safety, and circulation, and importantly prioritize transit. The curb is more than just vehicle storage, it is there to serve people. Its a vital community space and one of the most extensive and valuable assets in a city. With active and intentional curb management, communities can provide equitable access, improve level of service for everyone, draw more customers for business, collect data on transportation behaviors, and create a sustainable revenue source. Critical is the alignment of public and private sector goals through tools including zoning, operator agreements, parking regulations, traffic engineering, and financing mechanisms. Data collection, regulations, policy considerations, technology, it can be confusing as to how to begin. When implementing changes, outreach and education are vital to plan with the community's vision in mind. Well discuss how to provide clear communications, data, and metrics to show how these plans benefit the community. This presentation will present findings from three years of research and development with cities including Sacramento, to test curb management technology, collect use data, design curb space, vet technology vendors, create curb access fees, and understand policy issues. Well discuss the challenges to implementation including policy, technology, education and outreach, and partnerships, and how to overcome these hurdles with practical real-world examples. We will also review how to use data for ongoing monitoring, evaluation, and adaptation, regulations to enact, and policy considerations including how to avoid trends that could lead to curb privatization.
Title:Administrative Analyst
Organization:City of Long Beach

Jorge is an Administrative Analyst in Long Beach's Public Works Department, supporting citywide parking operations, including daily operations, budgeting, and parking analytics.

 

Jorge earned his Master of Business Administration from UC Irvine and is a Board Member for the Long Beach Latino Employee Organization. In his spare time, he enjoys getting his creative juices flowing by working on music projects.

 
11/09/2021 02:30 PM -
11/09/2021 03:30 PM
COVID-19 Launched an Equity Campaign for the City of Long Beach & How Parking Works to Meet Needs
In 2020 the City of Long Beach declared a public health crisis on two fronts: the spreading global COVID-19 pandemic and the prevalence of racism in our country. To confront racism, our Council adopted the Framework for Reconciliation in June 2020, launching the City into an analysis of how we can create a more equitable system and putting the equity at the forefront of all program and policy decisions. This session will describe the city parking team's creative approaches to addressing parking impacts highlighted by the pandemic, and how they are reconciling the Citys Framework for Reconciliation in how city-owned parking assets are managed with new approaches to drive revenue in support of improved parking operations. Hear directly from the City of Long Beachs parking team about how parking operations played a key role in the citywide response to the pandemic and how parking will continue to shape the Citys recovery efforts.
Title:Parking Manager
Organization:City of Pasadena
Jon Hamblen is a parking professional with experience in the parking and mobility industry both in higher education and in his current City of Pasadena, California.  He is committed to leveraging technology to provide solutions to common issues within the industry, while also providing top level customer service to residents and guests.  Over the last 18 months, he has implemented both a new PARCS system in his garages, and a new parking permit and citation management system which provides enhanced online services for customers.  Jon also currently serves as the Vice President for the California Public Parking Association. 
10/12/2021 12:00 PM -
10/12/2021 01:00 PM
Drowning in Data? We'll throw you a lifesaver!
In recent years, we as an industry demanded access to data. Now every technology provider is slicing and dicing the data in more ways than we can imagine. Each with back-end systems, exportable reports, and ongoing metrics, it is no wonder why we are often drowning in data. Now that we have an abundance of data, how do we manage it all? How do we aggregate data across our various systems? From traditional parking studies, to meter and permit management systems, to license plate recognition cameras, and more, panelists will dive deeply into exactly how they leveraged data to influence real change and the lessons learned along the way. Panelists will share examples of operational adjustments, policy changes, and stakeholder outreach that benefited directly from data-driven decisions, and their creative strategies to work with existing or limited resources. We will talk about where they were, how far they have come, and their future program goals. Each agency had limited staff, used existing resources, and developed creative solutions to make huge strides in their programs. We will talk about innovative data collection methods, and how this information has been used to make major data-driven policy decisions, adjust operations, and build community support. We will also go into detail regarding the limitations to data and important considerations for common data sources. The presentation will also address when it makes sense to use technology to automate systems versus continuing with more manual processes. This interactive discussion will share important lessons learned and advice.
Title:Parking Ambassador for the police department
Organization:City of Paso Robles
Donna King lives and works in Paso Robles, California. She holds a bachelor’s degree in Business Administration from Columbia College. She was hired by Paso Robles Police Department as a police dispatcher in 2008. She has worked several assignments since starting her career with PRPD and is currently the Parking Ambassador for the police department. As the Parking Ambassador, she has successfully worked to launch a parking management plan in Downtown Paso Robles. Donna has won the 2019 SWPTA Parking Employee of the Year and the 2019 CPPA Wayne Dalton Award.
10/12/2021 12:00 PM -
10/12/2021 01:00 PM
Drowning in Data? We'll throw you a lifesaver!
In recent years, we as an industry demanded access to data. Now every technology provider is slicing and dicing the data in more ways than we can imagine. Each with back-end systems, exportable reports, and ongoing metrics, it is no wonder why we are often drowning in data. Now that we have an abundance of data, how do we manage it all? How do we aggregate data across our various systems? From traditional parking studies, to meter and permit management systems, to license plate recognition cameras, and more, panelists will dive deeply into exactly how they leveraged data to influence real change and the lessons learned along the way. Panelists will share examples of operational adjustments, policy changes, and stakeholder outreach that benefited directly from data-driven decisions, and their creative strategies to work with existing or limited resources. We will talk about where they were, how far they have come, and their future program goals. Each agency had limited staff, used existing resources, and developed creative solutions to make huge strides in their programs. We will talk about innovative data collection methods, and how this information has been used to make major data-driven policy decisions, adjust operations, and build community support. We will also go into detail regarding the limitations to data and important considerations for common data sources. The presentation will also address when it makes sense to use technology to automate systems versus continuing with more manual processes. This interactive discussion will share important lessons learned and advice.
Title:Senior Associate
Organization:Dixon Resources Unlimited
Mike King is a Senior Associate with Dixon Resources Unlimited. Formerly the Parking Technology and Infrastructure Manager for the City of Sacramento, he led many technology procurements and implementations, from initial solicitation through acceptance. He directed the technical components of the SacPark® program (CPPA’s Public Parking Program of the Year, 2016), including the app and reserve.sacpark.org. Previously, Mike was a Program Manager for the prime contractor for SFpark, which addressed traffic congestion by using technology to make it easier for drivers to find parking, where he managed over 30 contracts for goods and services.
10/19/2021 12:00 PM -
10/19/2021 01:00 PM
Avoid the Procurement Roadblock - How to Get Past It
The procurement process means big investments for both agencies and vendors. This session will focus on both perspectives, examining lessons learned from recent technology and service solicitations, with planning for the ongoing evolution of parking technology. We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions. This popular session will highlight the tips to consider when evaluating and considering new parking technology and outsourced services. The panelists will show real and hypothetical situations that have occurred in the procurement process and will challenge the audience with “what would you do?” Each of the panelists recently completed major procurements, and they will discuss their experiences with competitive procurement, sole-source justification, contract extensions, performance measures and assessments, and consultant support.
Title:Parking Manager
Organization:LAZ Parking

Matthew Laferriere is the Project Manager for LAZ Parking that oversees the City of Long Beach contract.  He has been involved in the Parking Industry for the last 16 years as both a front-line employee and manager. In his current role, he oversees the parking operations and improvements for the City of Long Beach.

 

In his spare time, he enjoys spending time with his family and friends, along with spending time with his dog Rex. When he’s not working and spending time with family and friends, he spends time with his father working to grow a non-profit organization, where he serves in the role of President

 
11/09/2021 02:30 PM -
11/09/2021 03:30 PM
COVID-19 Launched an Equity Campaign for the City of Long Beach & How Parking Works to Meet Needs
In 2020 the City of Long Beach declared a public health crisis on two fronts: the spreading global COVID-19 pandemic and the prevalence of racism in our country. To confront racism, our Council adopted the Framework for Reconciliation in June 2020, launching the City into an analysis of how we can create a more equitable system and putting the equity at the forefront of all program and policy decisions. This session will describe the city parking team's creative approaches to addressing parking impacts highlighted by the pandemic, and how they are reconciling the Citys Framework for Reconciliation in how city-owned parking assets are managed with new approaches to drive revenue in support of improved parking operations. Hear directly from the City of Long Beachs parking team about how parking operations played a key role in the citywide response to the pandemic and how parking will continue to shape the Citys recovery efforts.
Title:Vice President of Transportation Services
Organization:Texas A & M

Peter Lange earned a BA in marketing from Georgia State University in Atlanta, Georgia, and is Associate Vice President of Transportation Services at Texas A&M University, College Station, Texas. He is responsible for one of the largest parking, transportation and fleet operations on any college campus in the country. 


Peter is immediate past president of the board of directors for the Texas Parking and Transportation Association (TPTA). 


His awards and honors include: the 2009 Distinguished Service Award from the TPTA, the 2013 Chairman’s Award from the International Parking and Mobility Institute (IPMI) and the 2015 IPMI James M. Hunnicutt, CAPP, Parking Professional of the Year.

 
10/26/2021 09:00 AM -
10/26/2021 10:00 AM
Frictionless Parking: Smoothing Out the Edges for a Seamless Mobility Experience
Explore the state of the parking, transportation, and mobility industry's efforts to create a seamless, frictionless, and contactless experience for customers and operators. This session will define the concept of frictionless parking and multiple levels of integration and examine various case studies and applications for both on and off-street operations. The presenters will dive into advantages and disadvantages of systems as well as current (and potential future) technology and strategies to achieve more streamlined operations.
Title:Liaison Office
Organization:Department of Motor Vehicles

Melissa Luna-Huerta joined Justice and Government Liaison Branch (JAG) in 2011 after working six years in Driver Safety Headquarters within the Department of Motor Vehicles. As a hearing officer, she independently conducted investigations, reexaminations, interviews, and administrative hearings related to negligent operators, drivers with physical/mental conditions, Administrate Per Se DUI cases, and fraudulent activity.

She is currently a liaison officer with JAG. Her responsibilities include providing support to external and internal customers as well as training for law enforcement, courts, and parking and toll agencies regarding vehicle registration, driver license and informing agencies of any changes to the California Vehicle Code.

In 2001, she earned a Bachelor degree in Criminal Justice from the California State University, Sacramento.

11/09/2021 01:00 PM -
11/09/2021 02:00 PM
DMV Session Sponsored by Aims
Brief review of vehicle registration

In December, we will offer a DMV session which will consist of the full parking presentation
Title:National Director of Curb Management and New Mobility
Organization:Walker Consultants

Chrissy Mancini Nichols is Walker’s National Director of Curb Management and New Mobility. She works on planning, policy, and funding related to curb management, mobility, parking, and access. She is leading an R&D initiative with cities to test technology to collect curb use data for curb management and mobility hub planning, policy, and monetization. Chrissy has worked to pass TOD zoning reforms, build bus rapid transit, create sustainable policies for two federal transportation bills, and on several transportation P3s. She led a strategy to use value capture financing for Chicago to fund $10 billion in transit projects and redevelop Union Station. Read more about her work at www.mycuriouscity.com

 
11/16/2021 02:30 PM -
11/16/2021 03:30 PM
The Curb: Leveraging Your Most Valuable Asset to Achieve Community Goals
In our rapidly changing world, the humble curb is seeing a convergence of competing uses. From an increase in pick-ups and drop-offs, outdoor dining, and dockless bikes and scooters, curb space must be managed to ensure accessibility, equity, safety, and circulation, and importantly prioritize transit. The curb is more than just vehicle storage, it is there to serve people. Its a vital community space and one of the most extensive and valuable assets in a city. With active and intentional curb management, communities can provide equitable access, improve level of service for everyone, draw more customers for business, collect data on transportation behaviors, and create a sustainable revenue source. Critical is the alignment of public and private sector goals through tools including zoning, operator agreements, parking regulations, traffic engineering, and financing mechanisms. Data collection, regulations, policy considerations, technology, it can be confusing as to how to begin. When implementing changes, outreach and education are vital to plan with the community's vision in mind. Well discuss how to provide clear communications, data, and metrics to show how these plans benefit the community. This presentation will present findings from three years of research and development with cities including Sacramento, to test curb management technology, collect use data, design curb space, vet technology vendors, create curb access fees, and understand policy issues. Well discuss the challenges to implementation including policy, technology, education and outreach, and partnerships, and how to overcome these hurdles with practical real-world examples. We will also review how to use data for ongoing monitoring, evaluation, and adaptation, regulations to enact, and policy considerations including how to avoid trends that could lead to curb privatization.
Title:Vice President of Customer Success
Organization:Outworx
Joe Parker serves as Vice President of Customer Success for Outworx. Joe is a skilled parking and transportation technology expert with 35 years of experience. He provides his expertise in software technology, business intelligence, customer service, marketing and promotions, inventory management, and operations and management.
11/16/2021 01:00 PM -
11/16/2021 02:00 PM
The Next Generation of Parking and Transportation Technology
The parking, transportation, and mobility industry is transforming rapidly. In recent years (and months) our industry has seen a revolution in the development and integration of new solutions and technologies. Parking owners and operators are looking to identify innovative technologies to streamline their operations and better serve their customers.

In addition, following the COVID-19 crisis, many municipalities, universities, transit agencies, and parking facility owners have had to fast-track any initiatives they had already been considering to meet the changing needs of their customers. What will all this mean for the future of our industry? How can operators successfully meet these challenges? What opportunities could be created to make the best of this unfortunate time? This presentation will discuss some of the ways new technologies could impact the industry as we begin to look toward the future including:

• Integrating touchless parking solutions
• Utilize aggregator and reseller channels more efficiently
• Practice comprehensive and integrated marketing
• Effectively manage the customer journey
 
Title:Parking Director
Organization:Louisville, KY
Tiffany Peebles is the Director of the Parking Authority of River City in Louisville Kentucky.  She has worked for PARC for 24 years.  She contributes her success as a leader to her exceptional staff, her focus on employee engagement and her commitment to superior customer service.  Her operations include 15 garages, 3 surface lots and 4,800 on-street spaces.  Her department was recently awarded the IPMI APO Accreditation with Distinction.
10/26/2021 10:30 AM -
10/26/2021 11:30 AM
Using Emotional Intelligence in the Workplace
This interactive session will review the importance of Emotional Intelligence (EI) in the workplace.  As an employee of a public service organization, it is imperative that we understand the value of “holding our tongues” and sharing and understanding the most appropriate ways we can share meaningful feedback without demotivating others. Topics will include understanding the impacts of learned behaviors and addressing the actions of others utilizing Emotional Intelligence, care and compassion.
Title:Principal
Organization:Watry Design, Inc.

Michael Pendergrass, AIA, a licensed architect in 8 states, has over 15 years of experience in delivering parking solutions and over 20 in the industry. In addition to delivering projects to satisfied clients, Michael’s projects have received recognition from the International Parking & Mobility Institute and other organizations. 

As a Principal for Watry Design, Inc., Michael leads the firm's Irvine, CA, office and champions the firm's continued growth in Southern California. He is an active participant in the International Parking & Mobility Institute and the California Public Parking Association, and has written and spoken on a number of industry topics.

 

 
11/02/2021 01:00 PM -
11/02/2021 02:00 PM
Transit Parking Best Practices
With all the benefits that transit-oriented development offers, it can be easy to overlook its impact on parking. From transit stations to mixed-use transit villages, commuters, visitors and even local residents will still be looking for a place to park. There are a number of best practices you can follow to help you ensure parking is successfully integrated into transit-oriented destinations, from evaluating parking demand to strategically locating parking to stimulate the most activity.
Title:Parking Services Manager in Public Works
Organization:City of Beverly Hills
Genevieve Row has worked for the City of Beverly Hills for over 27 years. She started in the BHPD advancing within the organization while earning her BS in Business and MOL. She found her home in parking and is the City’s Parking Services Manager in Public Works since 2016. She oversees the management of 19 public parking garages and approximately 2700 parking meters with her team of full and part time staff. Recently, she has completed a solicitation process for the PARCS infrastructure and assisted with BHPD parking citation and permit management.
10/19/2021 12:00 PM -
10/19/2021 01:00 PM
Avoid the Procurement Roadblock - How to Get Past It
The procurement process means big investments for both agencies and vendors. This session will focus on both perspectives, examining lessons learned from recent technology and service solicitations, with planning for the ongoing evolution of parking technology. We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions. This popular session will highlight the tips to consider when evaluating and considering new parking technology and outsourced services. The panelists will show real and hypothetical situations that have occurred in the procurement process and will challenge the audience with “what would you do?” Each of the panelists recently completed major procurements, and they will discuss their experiences with competitive procurement, sole-source justification, contract extensions, performance measures and assessments, and consultant support.
Title:Executive Director of Stanford Transportation
Organization:Stanford University
Brian Shaw is the Executive Director of Stanford Transportation at Stanford University.  He has spent his over 25-year career fostering commuter travel choices and innovations in parking management.  Under his leadership, Stanford has been able to keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive.  He has helped found transportation conferences for the PAC-12, Ivy + and Bay Area universities.  Brian has a Master’s in City Planning from Penn and a Bachelor’s of the Arts in History from UCLA.  Brian is a Certified Administrator of Public Parking (CAPP) with IPMI. 
10/26/2021 12:00 PM -
10/26/2021 01:00 PM
Becoming the Amazon of Transportation 2.0

We will discuss how the transition of parking at Stanford to a virtual program has gone to date. I will discuss the improvements made to customer service, enforcement, data collection and analysis, cost savings, etc.

What is it like to no longer have an on-campus retail counter or customer service presence on campus?

What technologies were needed to allow all customer interfacing by phone, web and email only?
Did we have to make exceptions and if so why and how were those exceptions allowed and accommodated?
What was the community response and how positive or negative was the reaction to the move to virtual permits?
How has the department's staff handled the change and are there any lessons to be learned?


Attendees will also learn what is next now that Stanford had gone virtual. Directed enforcement, real-
time utilization data, daily ride-matching parking, TDM integration software, daily parking charges and more. I will reveal how moving to virtual permits allows for these innovations. I will also go over some of the challenges faced with our bi-annual cordon counts as a result of moving to License Plate Recognition (LPR) and virtual permits. But I will also reveal the future improvements being planned to how Stanford conducts its trip counts.


Learning Objectives
1. Understand how to make the most use of virtual permits and a gateless parking system.
2. Recognize if a virtual permit system could work for your setting.
3. Develop a proficiency in change management and accommodation.

Title:Business Development Director
Organization:ParkEngage
Mo Singh serves as Business Development Director for ParkEngage. Mo has significant experience in the parking industry including aggregators, operations, customer service, technology, and more. Mo currently serves in the US Air Force reserves, and also serves on the Board of Directors for Veterans in Parking.
11/16/2021 01:00 PM -
11/16/2021 02:00 PM
The Next Generation of Parking and Transportation Technology
The parking, transportation, and mobility industry is transforming rapidly. In recent years (and months) our industry has seen a revolution in the development and integration of new solutions and technologies. Parking owners and operators are looking to identify innovative technologies to streamline their operations and better serve their customers.

In addition, following the COVID-19 crisis, many municipalities, universities, transit agencies, and parking facility owners have had to fast-track any initiatives they had already been considering to meet the changing needs of their customers. What will all this mean for the future of our industry? How can operators successfully meet these challenges? What opportunities could be created to make the best of this unfortunate time? This presentation will discuss some of the ways new technologies could impact the industry as we begin to look toward the future including:

• Integrating touchless parking solutions
• Utilize aggregator and reseller channels more efficiently
• Practice comprehensive and integrated marketing
• Effectively manage the customer journey
 
Title:Transportation Demand Management Administrator
Organization:University of California Berkeley
Dave Sorrell, TDM-CP, is the Transportation Demand Management Administrator for the University of California Berkeley Campus. Overseeing this role since 2017, the goals of his unit are to create opportunities to improve local, regional, and statewide commute and travel options to the 50,000 employees and students that attend the campus. Dave is fortunate to work with his student interns on strategies geared to improve access, equity, and mobility through programming, advocacy, and engagement strategy, especially for a post-COVID world
10/19/2021 09:00 AM -
10/19/2021 10:00 AM
Advocating for Transit with the Return to Campus
The UC Berkeley Parking & Transportation Department spent the last 15 months of the pandemic looking at the challenges of doing more with less, but as the return to campus is imminent for the Campus Community, the Transportation Demand Management Unit looks to promote transit assertively, as well as identifying opportunities that cities and other campuses may take advantage of. With the goal to reduce congestion and pollution, P&T seeks to make transit easier and more equitable.
Title:Parking Superintendent
Organization:City of Monterey
Cristie Steffy is the Parking Superintendent for the City of Monterey and has 14 years of experience in the Parking Industry. She started her career with the City as a front line assistant and has steadily worked her way through the ranks before becoming the Parking Superintendent. In her role as Parking Superintendent she is responsible for a 24/7, 365 day per year operation with over 50+ regular and part time employees at various facilities. She currently manages all aspects of City of Monterey's comprehensive public parking program including enforcement, attendant lots, maintenance, collections revenue, administration, and customer service.
10/19/2021 12:00 PM -
10/19/2021 01:00 PM
Avoid the Procurement Roadblock - How to Get Past It
The procurement process means big investments for both agencies and vendors. This session will focus on both perspectives, examining lessons learned from recent technology and service solicitations, with planning for the ongoing evolution of parking technology. We will also review procurement processes and discuss performance standards that should be considered when evaluating vendor solutions. This popular session will highlight the tips to consider when evaluating and considering new parking technology and outsourced services. The panelists will show real and hypothetical situations that have occurred in the procurement process and will challenge the audience with “what would you do?” Each of the panelists recently completed major procurements, and they will discuss their experiences with competitive procurement, sole-source justification, contract extensions, performance measures and assessments, and consultant support.
Title:Parking Programs Manager
Organization:City of Napa
Tony Valadez started his parking career in the theme park and special events space at Anaheim. There he worked Parking Logistics for Disneyland and as a Parking Manager for the Anaheim Convention Center. He later got the opportunity to be the City of Napa’s first ever Parking Programs Manager. He currently works in Napa, developing a long term parking plan with the goal of creating a sustainable Parking Program.
10/12/2021 12:00 PM -
10/12/2021 01:00 PM
Drowning in Data? We'll throw you a lifesaver!
In recent years, we as an industry demanded access to data. Now every technology provider is slicing and dicing the data in more ways than we can imagine. Each with back-end systems, exportable reports, and ongoing metrics, it is no wonder why we are often drowning in data. Now that we have an abundance of data, how do we manage it all? How do we aggregate data across our various systems? From traditional parking studies, to meter and permit management systems, to license plate recognition cameras, and more, panelists will dive deeply into exactly how they leveraged data to influence real change and the lessons learned along the way. Panelists will share examples of operational adjustments, policy changes, and stakeholder outreach that benefited directly from data-driven decisions, and their creative strategies to work with existing or limited resources. We will talk about where they were, how far they have come, and their future program goals. Each agency had limited staff, used existing resources, and developed creative solutions to make huge strides in their programs. We will talk about innovative data collection methods, and how this information has been used to make major data-driven policy decisions, adjust operations, and build community support. We will also go into detail regarding the limitations to data and important considerations for common data sources. The presentation will also address when it makes sense to use technology to automate systems versus continuing with more manual processes. This interactive discussion will share important lessons learned and advice.
Title:Project Management Officer
Organization:City of Long Beach

April Walker is a Project Management Officer for the Public Works Department in the City of Long Beach's. In her role, she oversees citywide parking operations and energy efficiency infrastructure. Over the last five years managing the City’s parking assets, April has focused on leveraging technology, infrastructure improvements, and collaboration with the City’s parking partners.

 

April earned her Bachelor of Arts in Criminology, Law & Society and her Master of Business Administration from UC Irvine. She is a Long Beach resident and is a Board Member for the Long Beach Management Association, Leadership Long Beach, Long Beach Council PTA, and Social Media Chair for CPPA.

 
11/09/2021 02:30 PM -
11/09/2021 03:30 PM
COVID-19 Launched an Equity Campaign for the City of Long Beach & How Parking Works to Meet Needs
In 2020 the City of Long Beach declared a public health crisis on two fronts: the spreading global COVID-19 pandemic and the prevalence of racism in our country. To confront racism, our Council adopted the Framework for Reconciliation in June 2020, launching the City into an analysis of how we can create a more equitable system and putting the equity at the forefront of all program and policy decisions. This session will describe the city parking team's creative approaches to addressing parking impacts highlighted by the pandemic, and how they are reconciling the Citys Framework for Reconciliation in how city-owned parking assets are managed with new approaches to drive revenue in support of improved parking operations. Hear directly from the City of Long Beachs parking team about how parking operations played a key role in the citywide response to the pandemic and how parking will continue to shape the Citys recovery efforts.
Title:Manager
Organization:UC Davis
Ramon Zavala holds a BA in Criminology from UC Irvine, where he began his work in Transportation Demand Management. After seven years with UCI's Transportation department, Ramon transferred to UC Davis's Transportation Services, managing the TDM program, transit relations, and overseeing the Bicycle Program.
11/02/2021 02:30 PM -
11/02/2021 03:30 PM
The Winding Road to Daily Rates on a University Campus
The Transportation Services team at UC Davis took no respite from the COVID-19-induced reduced operations. Instead, they took this opportunity with low utilization numbers to Invert the Campus Parking Paradigm by UC Davis developing and implementing a Daily Rate parking program that eliminates most monthly and annual permit options. Why move to a Daily Rate system?
1. Facilitate commute multi-modality (including remote work).
2. Eliminate excuse for delaying the switch to sustainable commute modes.
3. Confront commuters with their elected parking expenses.
4. Simplify switching between parking rates.
Inverting the paradigm was not without its challenges. The Department and Guest permission processes had to be completely rethought. We found certain employee groups (emergency responders) whose work performance might be impacted by the requirement to pay just after parking, so accommodations had to be made. Then, as a last hour curve-ball, the represented employee groups presented another problem to overcome. We describe this journey as a curved freeway. We have made several lane changes over the past year, and one big detour. Even still, UC Davis is only half way there. Only students are required to use the Daily Parking system with employee participation being optional until the new fiscal year. Lastly, we have not tested this system with a 100% occupied campus. Attendees will leave with understanding about UC Davis Daily Parking system and the work required to make such a significant change to a parking system.

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